RelevantBlog
Notes on buyer sites, sales content, and the work behind Relevant.
What Is a Buyer Site (and Why Your Deals Need One)
Give your prospect a single destination. One link. Every asset they need to evaluate your solution and align their buying committee.
Bo Borland
Stop Guessing: How Buyer Engagement Data Changes the Way You Sell
Without engagement data, you're guessing when to call. With it, you're responding to real buying activity. That's a meaningful difference in how your outreach lands.
Bo Borland
Your Buyer's Experience Is Worse Than You Think
This isn't a communication problem. It's an infrastructure problem. The tools we use to share sales content were never designed for multi-stakeholder buying decisions.
Bo Borland
From Zero to Buyer Site in 10 Minutes: How AI Changes Sales Prep
The first buyer site you create should take about 10 minutes. Not 10 minutes after onboarding. Ten minutes from the moment you sign up.
Bo Borland