The first buyer site you create should take about 10 minutes. Not 10 minutes after onboarding. Ten minutes from the moment you sign up.
Most sales tools promise to save you time, then ask for six weeks of setup.
There's a familiar pattern in B2B sales technology: a vendor shows you an impressive demo, you sign the contract, and then you spend the next three months migrating content, configuring workflows, attending training sessions, and trying to convince your team to actually use the thing.
By the time it's "fully implemented," nobody remembers why they bought it.
We built Relevant to break that pattern. The first buyer site you create should take about 10 minutes. Not 10 minutes after onboarding. Not 10 minutes after you migrate your content library. Ten minutes from the moment you sign up.
Here's how that works.
The case for fast setup isn't just about convenience. It's about how sales actually works.
Deals don't wait for your tooling to be ready. When a prospect asks for materials, the clock starts ticking. Every hour between "can you send me that?" and delivery is an hour where momentum fades and competitors fill the gap.
Sales reps know this intuitively. It's why they default to whatever's fastest — usually email attachments — even when better options exist. The friction of "log into the platform, find the content, build the page, customize it, share the link" is too high when a prospect is waiting.
If creating a buyer site takes longer than attaching a few files to an email, reps will choose email every time. Winning adoption means being faster than the path of least resistance.
Here's the actual workflow:
Minutes 1–3: AI-assisted research. Tell Relevant who your prospect is. The AI researches the account — industry, company size, key personas, likely concerns — and identifies the most relevant content from the web and your connected sources. In three minutes, you have a research brief that would have taken an hour to assemble manually.
Minutes 4–5: Generate a buyer site. Based on the research, the AI builds a draft buyer site automatically — organized by what matters to that specific buyer. The right case studies, the right technical docs, the right proof points, arranged in the order a buying committee would naturally want to consume them. You didn't build this. The AI did.
Minutes 6–8: Review and customize. Look at what the AI put together. Swap out a case study for one that's a better fit. Add a document your prospect specifically requested. Adjust the layout. This is editing, not building from scratch — and that's the difference between a ten-minute workflow and a two-hour one.
Minutes 9–10: Brand and share. Your buyer site is automatically branded with your company's look and feel. Copy the link. Share it with your prospect. Done.
The entire process works because Relevant doesn't ask you to start from zero. The AI handles the research, selects the content, and builds the structure. You refine and send.
Speed without quality is just fast mediocrity. The AI in Relevant isn't about cutting corners — it's about doing the work that used to take hours and doing it well.
When you create a buyer site, the AI handles three things:
Customer research. It pulls context about the prospect — their industry, their likely evaluation criteria, the typical concerns companies like theirs have during a buying process. This shapes what content gets selected.
Content matching. Based on the research, the AI scans your connected content library and identifies the assets most likely to be relevant. A cybersecurity prospect gets the security whitepaper and the SOC 2 documentation. A healthcare company gets the HIPAA compliance guide and the healthcare case study. It matches by relevance, not just recency.
Site organization. The AI arranges content in a logical flow — not by file type or upload date, but by how a buying committee would naturally want to consume it. Overview first, then technical detail, then proof points, then commercial terms. A structure that guides the buyer through their evaluation.
You can override any of these decisions. The AI gives you a strong starting point. You refine from there.
A common reaction we hear: "We'd need to create new content before we could use something like this."
No, you wouldn't.
Most B2B sales teams have more content than they realize. It's just scattered. Pitch decks from last quarter. Case studies that marketing published six months ago. Product documentation that lives in a shared drive nobody browses. Integration guides that engineering wrote and nobody knows about.
Relevant doesn't require you to produce new material. It surfaces what you already have and makes it accessible. Often, the problem isn't too little content — it's that the right content can't be found at the right time.
When the AI pulls from your existing Google Drive, it frequently surfaces assets that reps didn't even know existed. Content that's been sitting unused because nobody could find it now gets matched to the deals where it matters most.
This is where speed creates a compounding advantage.
A tool that takes 10 minutes to deliver value doesn't need a change management initiative. It doesn't need executive sponsors or training sessions. One rep tries it, sees the result, and uses it again. Then they show a colleague.
The best sales tools spread through teams this way — not through top-down mandates, but through visible results. When a rep creates a buyer site in 10 minutes and immediately sees engagement data flowing in, the value is self-evident.
We've seen too many promising sales tools die because they couldn't survive the gap between purchase and adoption. Relevant is designed to eliminate that gap entirely. You get value from your first use, not after your first quarter.
Here's what 10 minutes per deal looks like over time:
A rep working 20 active deals creates 20 buyer sites. Each one is personalized, branded, and populated with relevant content. Each one tracks engagement and feeds intelligence back to the rep.
That rep now has visibility into 20 buying committees, real-time data on what content is resonating, and a professional experience attached to every opportunity in their pipeline.
Compare that to the same rep sending email attachments: 20 deals with zero visibility, zero engagement data, and a buyer experience that looks identical to every other vendor in the evaluation.
Same amount of time. Completely different outcomes.
Ten minutes isn't just fast. It's the difference between doing something and doing nothing.
Part of our Build Log series. We believe speed is a feature — and we're building Relevant to prove it. Follow along as we ship.
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